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By Gerald Richards

Whether you are a sole operator or part of a larger team, the following still applies.

Competency is the abilities one brings to the job. A competency details what the person must demonstrate or explain in order to perform a task under normal conditions to an agreed standard. Competency comprises knowledge, attitude and skill and their consistent application (habit) to the required performance standard – K.A.S.H.

Assessment is not a test with threatening overtures, but a means of feedback so the person knows their: strengths, how their learning and behaviour is progressing, and weaknesses, where they may need help.

Assessment is the process of collecting evidence and making judgements on the performance level reached against agreed standards or learning outcomes. Criterion referenced assessment identifies the individual’s achievements against standards, rather than against their performance to others (Comparative analysis).

KNOWLEDGE – Familiarity, awareness or understanding gained through experience and/or study.
ATTITUDE – A settled opinion or way of thinking and behaviour which reflects that mental condition.
SKILL – The capacity or practised ability to achieve something successfully.
HABIT – A consistent inclination to act in a particular way, acquired through frequent repetition over a period of time.

The reason for the range of competency standards, listed below, is to ask the questions:
“Is this person capable of doing tasks on their own, or do they need assistance?”
“Are they a role model (example) for others?”

1. Demonstrates understanding.
2. Demonstrates understanding, but requires assistance and/or supervision in its application
3. Demonstrates understanding and occasionally requires assistance in its application
4. Demonstrates complete understanding and operates independently in the application.
5. Demonstrates complete understanding. Is a role model for others and effectively contributes to the development of peers and subordinates.

Successful people don’t set their standards by comparing themselves to others (comparative analysis). They set their goals (criteria) according to what they want to achieve. They constantly check their KASH and assess themselves to ensure they are moving in the right direction for success.

What Knowledge, Attitude, Skills and Habits do you have and/or require to make you a person of value?

Gerald Richards, – Experienced International Business Coach, Trainer, Consultant and Speaker in Sales, Marketing, Finance, Leadership, Management.






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