Inspired by a fascination with human behaviour, John specialises in consumer behaviour and the management of that behaviour to deliver social and commercial objectives.
This takes the form of speeches, books, blogs, newsletters, podcasts and advisory services – engaging with individuals and organisations he enjoys working with.
Well known for his critical, objective and lateral thinking John says it as he sees it, and cuts through the crap in the quest for a superior performance.
Over the last 25 years he has advised organizations of all shapes and sizes, government and non-government, private and public, for profit and not for profit, all around Australia
He sits on several boards.
With an academic background in psychology, education, and business, John is suspicious of traditional marketing, branding and communication – preferring a more evidence-based approach.