Business Buzz: Marketing – Getting Your Message Right
Join Fraser from Freeway Design as he shares the importance of investing in strong branding for your business in our special Q&A style Business Buzz.
Branding (your name, logo, website, marketing material) is your moment to portray your message and what your business stands for. Your branding is derived from who you are and should convey (attract) the personality of your business that will resonate with your ideal customer. Failure to do so will confuse your ideal clients and negatively impact your business.
You will leave with an understanding of the importance of branding for your business, as well as how to clearly brief your graphic designer by thinking about the solution your business is providing rather than the physical product or service.