LinkedIn networking & lead generation
With over 11 million Australian professionals now using LinkedIn, and a steady growth of 2 new users a SECOND, it really is time to leverage the largest professional social network. Take charge of this free platform by finding, connecting and engaging with the right people without being seen as spammy and awkward.
LinkedIn has become an essential marketing and sales tool to be found, remembered and chosen by your ideal clients, partners and target market. It ranks well in Google and according to Okopost “over 80% of B2B leads generated through social media come from LinkedIn”
You will learn:
- The importance of building a network
- How to find the right people using advanced search techniques
- Metrics to track your success