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Branding Webinar Series: Basics of trademark applications and registration

6 October 2021 | 9:00 am - 10:00 am

Trademarks are the words, names, logos, shapes, and symbols that a business uses to distinguish its goods or services from those of another trader. A trademark can be a valuable marketing tool and can constitute much of a business’s value, as name recognition is critical.

Australia has a registered system for trademarks. Trademark registration gives the owner of the mark certain, exclusive rights to use the trade mark in relation to the registered goods and services, and to authorise others to do so. Trademark protection is enforceable nationally.

This second session in Williams + Hughes Branding Webinar Series provides an overview of the trademark application and registration process, focusing on key considerations that you should take into account before applying to register your trade mark.

Topics discussed will be:

  • Key considerations before applying to register your trademark;
  • The types of trademarks you can apply for;
  • How to choose the goods and services you want your trademark to protect, using IP Australia’s ‘class’ system; and
  • the examination process, including obstacles to acceptance of your application that could potentially be raised by IP Australia and how to avoid them.

Your presenter for this session is Dominique Engelter. Dominique specialises in complex dispute resolution in the Western Australian jurisdiction; focused predominantly in the Supreme Court. He acts as Counsel in trials in both the State and Federal Courts, as well as the State Administrative Tribunal.

Dominique has a broad range of experience across contract and construction disputes, insolvency litigation, mining, commercial lease and property disputes, and trusts and estate litigation acting for:

• Companies, directors, and shareholders in company board disputes;

• Mining companies in disputes concerning tenement and plant acquisitions and disposals, tenement expenditure requirements, and contractual disputes in relation to farm-ins and drilling services;

• Lessors and lessees in commercial tenancy disputes including lessee claims for relief against forfeiture, equitable priorities between competing lessees, disputes concerning valid lease termination and breach of quiet enjoyment;

• Land developers, project managers, and engineering companies in ‘’security of payment’’ adjudications;

• Liquidators in asset recovery actions and Personal Property Securities Act disputes, and directors and creditors in defending claims made by liquidators;

• Trustees and beneficiaries in claims for breach of trust, and beneficiary rights;

• Farmers in agricultural disputes with suppliers and customers, and in relation to succession planning and intra-family farm disputes.
This event is free for all SBA members and their guests.

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6 October 2021
9:00 am - 10:00 am
Free – $10
Event Category:




Stirling Business Association
(08) 9240 1288
View Organiser Website