Spreading the word – Marketing your business
Whatever your business, knowing the secret to effective marketing is critical to boosting your cash flow and gaining an edge on your competition. This workshop will show you how to understand your customers, stretch your marketing budget and make sure your business is noticed by the people who need what you have to offer.
In this workshop you will follow these easy steps to:
- do your market research
- identify your unique point of difference
- develop your business brand
- profile your target markets
- understand the value of your customers
- outline your key marketing objectives
- determine your best marketing strategies
- set a marketing budget
- monitor your marketing
Andrew Maurice is an organisational and business development professional with almost 20 years of experience in helping organisations to grow, across a wide range of industries. With specialised skills in marketing, strategic planning and human resource management, Andrew has a broad breadth of understanding across the full business spectrum. Building on his extensive experience in the resources, agri-food, retail, wholesale and professional services sectors, including time spent at CEO level, Andrew established and operated three highly successful organisations to provide advice to small business.Andrew is currently a business adviser for the Small Business Development Corporation, as well as a lecturer in small business at Curtin University.
Stirling Business Association has partnered with Small Business Development Corporation and Business Station to offer the Stirling business community and our members the opportunity to up-skill and learn new things that are useful to building and running a successful business.
Members – don’t forget to enter your coupon code to receive your member discount.